Outsourced export service
Bleu Nature — shared-time export management
Outsourced shared-time export management after a crisis: revenue grew from €2.5M to €3M in the first year.
- Client
- Bleu Nature
- Sector
- Decorative furniture in driftwood
- Markets
- Russia · South America
Context
A company that had been through an economic crisis and had to cut back its sales team (revenue €2.5M). Increasing revenue was essential to the survival of the production facility in France.
Challenges
- Follow-up of inactive prospects and clients from the last two Maison & Objet trade shows
- No possibility of hiring following the redundancy plans
Solutions
- Setting up of outsourced shared-time export management
- Recruitment of 2 International Trade interns (6 months)
- HR supervision by the outsourced export manager
Results
- Reactivation of inactive clients and promotion of new products
- Invitation of clients and prospects to the Maison & Objet trade show
- Travel (Russia, South America)
- Revenue grown from €2.5M to €3M in the first year
- Hiring of an export sales assistant at the end of the internship
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