Outsourced export service
ATV — diversifying beyond private label
Export structuring and brand creation to reduce dependence on private label. Distributors in 4 countries.
- Client
- ATV
- Sector
- Interior design, high-end baths & sanitaryware
- Markets
- 4 countries
Context
French SME, €1.5M revenue of which 70% from export in private label via two principals. The need to structure a genuine export approach to diversify revenue and secure the business.
Challenges
- Develop new international markets to reduce dependence
- Find the balance between the company's resources, export ambition and competitive pressure
Solutions
- Strategic export structuring (assessment, market studies, choice of target markets, export pricing, prospecting insurance)
- Marketing reinforcement
- Innovation and product development (creation of a brand and a design collection)
Results
- Business plan with 5-year revenue forecast and investment plan
- Monitoring dashboards
- Distributors established in 4 countries generating regular requests for quotes
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