Outsourced export service
Catry — doubling export revenue in 4 years
Export structuring and deployment in a declining market: export revenue doubled, presence grown from 4 to 20 countries.
- Client
- Catry
- Sector
- Floor coverings, Wilton rugs and carpets
- Markets
- from 4 to 20 countries
Context
Already a few export clients but difficulty increasing market share; a tight, declining market. Revenue €2.5M, export < 10%.
Challenges
- Fragile export structure (limited resources, no internal export department)
- A premium positioning to highlight
- Low international awareness but a strong will to grow sustainably
Solutions
- Structuring and securing of the export approach (market studies, targeted prospecting, BPI France prospecting insurance)
- Operational commercial deployment (office-based and field prospecting, leading trade shows)
- Market entry and conversion
Results
- Export revenue doubled
- In 4 years, presence grown from 4 to 20 countries with a distribution model tailored to each market
- Network training and management over 4 years
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Outsourced shared-time export management after a crisis: revenue grew from €2.5M to €3M in the first year.
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ATV — diversifying beyond private label
Export structuring and brand creation to reduce dependence on private label. Distributors in 4 countries.
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