Collaborative exporting
Émotion Intense — a Réunion-based group goes to export
Creation of an umbrella brand and a shared strategy: 20 distributors identified in Belgium, 10 in Switzerland.
- Client
- Émotion Intense
- Sector
- Food & beverage group, Réunion Island
- Markets
- Belgium · Switzerland
Context
Developing brand image and creating an identity; prospecting, getting products listed, selling and increasing sales volumes.
Challenges
- Unite a Réunion-based food & beverage group around a shared export strategy
Solutions
- Creation of a shared identity and a shared strategy with an export business plan
- Selection of products suited to the market and prospecting for the whole group
- Logistics optimisation
Results
- Creation of the group in March 2023: umbrella brand, website and corporate brochure, catalogue with shared pricing
- 20 distributors identified in Belgium, 10 in Switzerland
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