About us
A team focused on its clients.
Convinced that the world has no borders and that wealth lies in exchange, since 2010 we have supported companies of all sizes in their international sales and marketing growth.
Our mission
Erase borders so the whole world can benefit from your know-how.
At Cécile Boury Conseil International (CBCI), we put our expertise at the service of companies to open up markets, reveal their potential and showcase their talents far beyond their borders. We support our clients at every stage of their international development:
- Train and coach teams to strengthen their export skills.
- Structure and steer projects in new territories.
- Identify and activate the right levers — distributors, agents, importers, local networks.
- Deploy tailor-made marketing and sales strategies.
- Ensure the lasting setup and management of networks.
Key figures
200+
Companies
35
Years of experience
90
Countries
5
Continents
6
Languages
Our 3 offices
🇫🇷
CBCI France
Lille, France
69 Avenue du Président John F. Kennedy, 59800 Lille
🇧🇪
CBCI Benelux
Pecq, Belgium
Rue du Village (ESQ) 18, 7743 Pecq
🇷🇪
CBCI Océan Indien
Le Port, Réunion Island
16 rue Claude Chappe, CS 71151, Le Port 97829
Our ambition is simple: turn your know-how into international success by building solid bridges between your objectives and opportunities around the world. Partnering with CBCI means choosing support that combines performance with positive impact.
Our story
From Cécile to CBCI
Before CBCI: an international journey
For 20 years, Cécile was export sales director at a high-end textile company. She opened 65 markets internationally, structured and trained sales teams, and helped grow the company from 2 to 70 employees (50 of them dedicated to export) and from €9M to €23M in revenue. Thanks to this strategic vision and her hands-on sense of the field, the company became a world leader in its sector.
2010: the birth of CBCI
Driven by the desire to put her experience at the service of other companies, Cécile founded CBCI — International Development Consulting. Her goal: to help French companies grow abroad and showcase Made in France through tailor-made support.
Key milestones
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2010
Creation of CBCI: launch of the first consulting missions for French SMEs.
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2018
Opening up to digital: rollout of multichannel prospecting strategies (LinkedIn, emailing, virtual trade shows).
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2020
Strengthened international support: helping companies in 10 new countries despite the health crisis.
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2023
More than 3,000 contacts in 65 countries, partnerships with the CCI, Business France and networks of experts across Europe.
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2024-2025
Integration of the training and certified professional coaching offer.
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2025
Establishment on the island of La Réunion.
Today
CBCI is a 360° approach to international development:
One mission: open up new international perspectives and help French companies shine around the world.
Our values & vision
At Cécile Boury Conseil International (CBCI), we believe that the success of your projects rests on solid foundations and strong principles.
Our vision
To support you with excellence and results, offering you strategic, operational and human support, for ambitious, sustainable development aligned with your values and objectives.
The principles that guide us
Transparency and respect
CBCI is committed to clear and honest communication, respecting the specific needs of each client. Every engagement is designed to be tailor-made, perfectly aligned with the objectives and ambitions of the companies we guide.
Interculturality
At CBCI, erasing borders is at the heart of our mission. We have always worked with a multicultural team and are deeply committed to interculturality. Our experience has allowed us to develop a fine understanding of markets, cultures and their codes, in order to build solid bridges between companies and their international partners, with absolute respect for local identities and values.
Team spirit
Export is a collective effort. CBCI brings together clients, partners and networks around common objectives, cultivating cooperation and the sharing of successes.
Innovation
CBCI encourages creativity and agility to imagine new approaches, tools and strategies, anticipate trends and create new opportunities.
Excellence and high standards
CBCI embodies excellence in each of its engagements, with a high level of demand to guarantee concrete, measurable and lasting results.
Every strategy, every network and every setup we build is designed to be sustainable, respectful and meaningful — because the future of international business also depends on our ability to make it responsible.
The founder
Cécile Boury
Managing Director, certified professional trainer and coach
Cécile brings more than 30 years of experience in international trade, more than 30 years spent building a strong, global network, and more than 30 years of passion for business and its challenges. Her favourite playgrounds? Europe, Asia and the United States, which she has visited, discovered and rediscovered many times over. Fully devoted to her exporters, she helps you define the issues at stake and delivers strategic solutions to address them.
Languages: Français · Anglais · Allemand · Italien · Espagnol
The CBCI team
Multicultural and multilingual.
Combining senior and junior experts lets us approach European markets directly and far-export markets via our partners — all in your name (dedicated business card, email and phone).
Business Development
Anne-Angélique L.
Business Developer
Results-driven and an outstanding relationship-builder, she supports our clients in commercial development and in creating new opportunities both in France and abroad.
🗣 Français, Anglais
Martin T.
Junior Business Developer
Passionate about international business, he supports our clients with prospecting, opportunity follow-up and the building of lasting relationships with prospects and partners.
🗣 Français, Anglais, Allemand
François H.
Senior Business Developer
He works on target qualification, project management, market analysis and multichannel prospecting.
🗣 Français, Anglais, Allemand
François P.
Senior Business Developer
He works on an occasional basis on business development assignments: project management, multichannel prospecting and market analysis.
🗣 Français, Anglais, Allemand
Communication & Marketing Digital
Camille
Communication & Digital Marketing Officer
Responsible for the communication of CBCI and its exporters: website design, brochures, prospecting email campaigns and community management.
🗣 Français, Anglais
Grégoire
Communication Officer
Passionate about geopolitics and international affairs, he runs our social media and newsletters on the strategies to adopt depending on the global context.
🗣 Français, Anglais
Cyrielle
Growth & Communication Officer
She combines commercial prospecting, digital strategy and multichannel communication, and designs tailor-made tools for international development.
🗣 Français, Anglais, Allemand
Thaddée
Digital Marketing Consultant
He contributes on an occasional basis to digital marketing and leads selected digital projects for CBCI.
🗣 Français, Anglais
Service RH
Emmanuel Dehée
Human Resources
He handles the recruitment of future team members and coaches teams and organisations to ensure strong cohesion.
Anne-Sophie Houssoy
Management & Administration
An administrative assistant for 25 years, specialising in small businesses, she manages the administrative side of CBCI.
Our cross-sector expertise
Our cross-sector expertise
CBCI supports companies in their international development with a pragmatic, tailor-made approach, adapting to the challenges of each sector.
Over the years, the diversity of the clients we have supported — from family SMEs to mid-sized companies, across varied sectors — has allowed us to acquire a fine understanding of markets and their codes, as well as the agility to adapt our methods to each world.
Our key sectors
CBCI means cross-cutting know-how and proven skills to guide companies from strategy to action, opening up new international perspectives.
Want to meet the team?
Let’s talk about your international project over a first exchange with no commitment.