J. Toulemonde — doubling export revenue in 2 to 5 years

Context

Export = 18.5% of revenue, presence in 53 countries (Europe, USA, Asia), distribution direct or through multi-line agents. A wide diversity of ranges and client typologies; a competitive market but few barriers to export. Objective: clarify the levers to boost export revenue.

Challenges

• Double revenue within 2 to 5 years
• Identify priority markets
• Structure growth and family governance
• Tailored support in direct contact with management

Solutions

• 10 days of strategic audit + 5 days of client and agent interviews
• Analyses: resources, key success factors, revenue by client / country / year over 5 years, client typologies, SWOT, competitive intelligence, market selection
• Interviews with multi-line agents and clients from the top 10 countries / top 3 typologies
• 2-5 year growth strategy and structured business plan (projected revenue by country, investment plan, commercial action plan, dashboards)
• Management tools and transfer of family governance

Results

• 70-page strategic report
• Clear view of growth levers and rapid implementation by the family team
• Focus on high-potential clients and markets (Pareto 80/20)
• Training: export assessment, business plan, management of a network of multi-line agents and distributors