Strategic review
Hublot Mode Marine — Business France Export Booster
★★★★★
Intensive 5-day support as part of a Business France Export Booster: assessment of the Japanese market and action plan.
- Client
- Hublot Mode Marine
- Sector
- Nautical fashion
- Markets
- Japan
Context
As part of CBCI's accreditation within the Business France boosters: support on commercial and marketing performance to serve export development. Objective: strengthen export performance (communication, marketing, sales) and challenge the strategy across the board. Intensive, tailored 5-day support.
Challenges
- A clear view of the company at this point in time and international action priorities
- Ensure the smooth running of Business France prospecting missions (preparation, execution, follow-up)
- Precise scoping from the very first half-day
- Tailored coaching and training
Solutions
- In-depth assessment of the target market (Japan): prospecting angles, promotion, adaptation of collections
- Concrete recommendations and a structured deliverable
- Analysis of client typologies, product positioning, approach channels
- Field and sector expertise directly applicable
Results
- Structured debrief with recommendations and an action plan
- A clear and planned view of the next steps
- Strengthened autonomy + possible post-booster support (training, coaching, outsourced export)
- Practical tools to accelerate internationalisation
★★★★★
« As part of a mission included in an Export Booster organised by Business France, I had the chance to work with Cécile Boury. Her assessment and recommendations were decisive. I recommend without reservation the service offered by Cécile and her team. »
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