Sanelin — from trading to a finished-product brand

Context

Already established in export as a wholesaler, the company needs to evolve its model towards creating a brand of finished and semi-finished products to respond to the falling margins of the wholesale trade.

Challenges

• A team in place but little experience in business development
• Support the leaders in establishing a strategy and an action plan
• Limit financial risk and unite the teams

Solutions

• Methodological support to define the development strategy and accompany its implementation
• Help setting up BPI France prospecting insurance
• Training and coaching of managers and teams
• Representation at international trade shows and meetings abroad
• Market studies and competitive intelligence

Results

• Partners established in several European countries
• Clarified export development strategy
• A trained and united team
• Brand awareness among 10,000 potential buyers
• Support still ongoing