Collaborative exporting
GEFI Décoration — managing VIE in Europe and Asia
Operational supervision of VIE for a decoration group: partners and distributors in Europe and Asia.
- Client
- GEFI Décoration
- Sector
- Decoration group // CCI International
- Markets
- Northern Europe · ASEAN · China · Japan
Context
Operational supervision of VIE for the GEFI Décoration group: VIE Europe (Sweden, Denmark, Norway, Finland) and VIE Asia (ASEAN, China, Japan).
Challenges
- Create a shared identity and find suitable partners to grow in the market
Solutions
- Prospecting missions in each country and regular travel
- Participation in the sector's professional trade shows
- Sept. 2012-2014: VIE European markets, based in Brussels
- Sept. 2014-2016: VIE Asia, based in Singapore
Results
- Establishment of suitable partners and distributors
- Revenue growth
- Members: My French Room, Manufactures Catry, Herbau Sanitaire, Jules Pansu, Roches Agencement, Winckelmans
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