Setting up in Europe
Royal Universal Lace — structuring sales in Europe
Agent network and local management relay to sell in Europe: €200,000 in revenue generated in 18 months.
- Client
- Royal Universal Lace
- Sector
- Textile manufacturer (650 employees)
- Markets
- France · Italy · Spain · England · Portugal
Context
Strong presence outside Europe (Asia, Africa, South America) but a lack of structure in Europe. Objective: sell its products in Europe and have a local management relay.
Challenges
- Better understand the European market and client expectations
- Adapt the offer to European specifics and standards
- Surround itself with an expert based in Europe to steer the development
Solutions
- Market analysis and competitive intelligence
- Commercial and marketing strategy with action plans
- Sales pitch highlighting the strengths
- Search, selection and recruitment of sales agents (France, Italy, Spain, England, Portugal)
- Management and follow-up of the agent network
Results
- Offer adapted to the European market
- In-depth knowledge of the target clientele
- A network of agents operational in strategic markets
- €200,000 in revenue generated in 18 months with European ready-to-wear brands
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