Outsourced export service
Dermeca — targeted prospecting in Italy & Belgium
Chèque Relance Export: assessment then operational prospecting across two markets. 80 qualified contacts, 16 leads.
- Client
- Dermeca
- Sector
- Precision industry
- Markets
- Italy · Belgium
Context
Export support (Chèque Relance Export type): strategic review + export assessment, then operational prospecting missions across two priority European markets. Objective: launch a structured approach by identifying the relevant industrial buyers.
Challenges
- Identify and qualify the decision-makers in the purchasing departments of industrial companies
- Build a file of at least 15-20 contacts per market
- Generate leads
- Obtain meetings, information and quotes
Solutions
- Strategic review + export assessment for Italy / Belgium
- Building of qualified prospecting files and identification of purchasing decision-makers
- Operational commercial approach (initial contact, qualification, follow-ups, tracking)
- Emailing campaigns and structuring of a usable database
- Tracking of high-potential prospects and adjustment of targets
Results
- 80 qualified contacts identified
- 16 leads generated
- 8 high-potential companies prioritised
- Direct access to industrial purchasing decision-makers
- A structured, usable prospecting database
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