Outsourced export service
Dynafond — outbound + inbound to generate leads
Combination of outsourced export prospecting and multilingual community management: 2,000 leads, 40 quotes.
- Client
- Dynafond
- Sector
- Precision aluminium foundry
Context
Combine outbound actions (CBCI outsourced export prospecting) and inbound actions (community management) to maximise visibility in the target countries.
Challenges
- Strengthen international visibility and awareness
- Support the commercial prospecting of the outsourced export service
- Adapt channels and content to the targets
- Create leverage with the personal networks of the business developers
- Generate qualified leads through social media activity
Solutions
- Definition of the relevant channels for each company
- Creation and management of company pages with a tailored editorial line
- Systematic translation of posts (FR / EN / DE)
- Synchronisation of posts with prospecting highlights
- Direct interaction with prospects (comments, private messages, relays by the teams)
Results
- 2,000 leads generated
- 40 quotes drawn up
- 1 order project with a potential of €2 to €3M
- Notable rise in interaction and subscriptions
- A lasting communication foundation for in-house management after the mission
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